Confirmatory study on brand equity and brand loyalty : a special look at the impact of attitudinal and behavioural loyalty
Year of publication: |
2010
|
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Authors: | Chahal, Hardeep ; Bala, Madhu |
Published in: |
Vision : the journal of business perspective. - Gurgaon, ISSN 0972-2629, ZDB-ID 2436323-6. - Vol. 14.2010, 1/2, p. 1-12
|
Subject: | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing | Markentreue | Brand loyalty |
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