Conflicts at the bottom of the pyramid : profitability, poverty alleviation, and neoliberal governmentality
Rohit Varman, Per Skålén, and Russell W. Belk
| Year of publication: |
2012
|
|---|---|
| Authors: | Varman, Rohit ; Skålén, Per ; Belk, Russell W. |
| Published in: |
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan. - Chicago, Ill. : American Marketing Association, ISSN 0743-9156, ZDB-ID 83163-3. - Vol. 31.2012, 1, p. 19-35
|
| Subject: | bottom of the pyramid | governmentality | neoliberalism | poverty alleviation | public policy | Armutsbekämpfung | Poverty reduction | Wirtschaftsliberalismus | Economic liberalism | Entwicklungsländer | Developing countries | Indien | India | Niedrigeinkommen | Low income | Armut | Poverty | Entwicklungspolitik | Development policy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009565311