Conflicts of supply chains in multi-channel marketing : a case from northern Finland
Rauno Rusko
| Year of publication: |
April 2016
|
|---|---|
| Authors: | Rusko, Rauno |
| Published in: |
Technology analysis & strategic management. - Abingdon, Oxfordshire : Routledge, Taylor & Francis, ISSN 0953-7325, ZDB-ID 32138-2. - Vol. 28.2016, 4, p. 477-491
|
| Subject: | Multi-channel conflicts | multi-channel marketing | marketing ecosystem | supply chain management | Lieferkette | Supply chain | Vertriebsweg | Distribution channel | Finnland | Finland | Lieferantenmanagement | Supplier relationship management | Multikanalvertrieb | Multichannel strategy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/09537325.2015.1100294 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011449312