Confounding changes in averages with marginal effects : how anchoring can destroy economic value in strategic investment assessments
Year of publication: |
2014
|
---|---|
Authors: | Shapira, Zur Baruch ; Shaver, J. Myles |
Published in: |
Strategic management journal. - Chichester [u.a.] : Wiley, ISSN 0143-2095, ZDB-ID 164405-1. - Vol. 35.2014, 10, p. 1414-1426
|
Subject: | decision making | biases | investments | ROI | profit maximization | Gewinnmaximierung | Profit maximization | Entscheidung | Decision |
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