Confucian/chopsticks marketing
Year of publication: |
2009
|
---|---|
Authors: | Fam, Kim Shyan ; Yang, Zhilin ; Hyman, Mike |
Published in: |
Journal of business ethics : JOBE. - Dordrecht : Springer, ISSN 0167-4544, ZDB-ID 868017-6. - Vol. 88.2009, Supp.3, p. 393-397
|
Subject: | Marketing | Marketingmanagement | Marketing management | USA | United States | Theorie | Theory | Marketingtheorie | Marketing theory |
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