Confucian ethics exhibited in the discourse of Chinese business and marketing communication
Year of publication: |
2009
|
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Authors: | Zhu, Yunxia |
Published in: |
Journal of business ethics : JOBE. - Dordrecht : Springer, ISSN 0167-4544, ZDB-ID 868017-6. - Vol. 88.2009, Supp.3, p. 517-528
|
Subject: | Ethik | Ethics | Konfuzianismus | Confucianism | Marketingmanagement | Marketing management | Diskurstheorie | Discourse theory | Großveranstaltung | Big event | China |
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