Congruence between Spokesperson and Product Type: A Matchup Hypothesis Perspective
Year of publication: |
1994
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Authors: | Kamins, Michael A. ; Gupta, Kamal |
Published in: |
Psychology & marketing. - New York, NY : Wiley, ISSN 0742-6046, ZDB-ID 2269338. - Vol. 11.1994, 6, p. 569-586
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Saved in:
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