Congruence of market orientation and organizational learning: Performance perspective
Year of publication: |
2018
|
---|---|
Authors: | Ahmed, Farhan ; Kitchlew, Naveda |
Published in: |
Pakistan Journal of Commerce and Social Sciences (PJCSS). - Lahore : Johar Education Society, Pakistan (JESPK), ISSN 2309-8619. - Vol. 12.2018, 1, p. 309-329
|
Publisher: |
Lahore : Johar Education Society, Pakistan (JESPK) |
Subject: | market orientation | customer orientation | competitor orientation | organizational learning | Inter-functional Coordination | knowledge acquisition | knowledge distribution | knowledge interpretation |
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