Congruity effects and moderating influences in nutrient-claimed food advertising
Hojoon Choi, Leonard N. Reid
| Year of publication: |
September 2016
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|---|---|
| Authors: | Choi, Hojoon ; Reis, Leonard N. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 69.2016, 9, p. 3430-3438
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| Subject: | Food advertising | Self- and functional-congruity | Nutrient-content claims | Health consciousness | Perceived food healthiness | Health promotion | Werbung | Advertising | Lebensmittel | Food | Gesundheit | Health | Ernährungsindustrie | Food industry | Werbewirkung | Advertising effects | Gesundheitsvorsorge | Preventive care | Konsumentenverhalten | Consumer behaviour | Ernährung | Nutrition | Ernährungsverhalten | Eating habit | Gesundheitsrisiko | Health risk | Kinder | Children |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2016.01.043 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011514825