Conjoint-Analyse und Marktsegmentierung
von Winfried J. Steiner und Bernhard Baumgartner
| Year of publication: |
2004
|
|---|---|
| Authors: | Steiner, Winfried J. ; Baumgartner, Bernhard |
| Published in: |
Journal of business economics : JBE. - Berlin : Springer, ISSN 0044-2372, ZDB-ID 201074-4. - Vol. 74.2004, 6, p. 611-635
|
| Subject: | Conjoint-Analyse | Conjoint analysis | Marktsegmentierung | Market segmentation | Theorie | Theory |
| Extent: | graph. Darst |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | German |
| Notes: | Zsfassung in engl. Sprache |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002103827