Conjoint Analysis: A Comparative Analysis of Specification Tests for the Utility Function
Year of publication: |
1983
|
---|---|
Authors: | Corstjens, Marcel L. ; Gautschi, David A. |
Published in: |
Management Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0025-1909. - Vol. 29.1983, 12, p. 1393-1413
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | utility theory | analysis | marketing: buyer behavior |
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