Conjoint analysis in marketing : new developments with implications for research and practice
Year of publication: |
2007
|
---|---|
Authors: | Green, Paul E. ; Srinivasan, V. |
Published in: |
Fundamentals of marketing research ; Vol. 6. - Los Angeles, Calif. [u.a.] : SAGE Publ.. - 2007, p. 326-352
|
Subject: | Marketing | Conjoint-Analyse | Conjoint analysis | Theorie | Theory |
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