Conjoint Analysis
Authors: | Rao, Vithala R. |
---|---|
Published in: | |
Subject: | Marketing | Marketing Science | Marketing Models | Quantitative Analysis | History of Marketing |
-
The History of Marketing Science
Winer, Russell S,
-
Stochastic Models of Buyer Behavior
Fader, Peter S.,
-
Ailawadi, Kusum L.,
- More ...
-
Issues in predicting the demand for a new technological product
Brockhoff, Klaus K., (1991)
-
An Exploratory Modeling of the Decision Process of New Product Selection by Supermarket Buyers
McLaughlin, Edward W., (1987)
-
An approach to assess the importance of brand equity in acquisition decisions
Mahajan, Vijay, (1993)
- More ...