Conjoint choice experiments : general characteristics and alternative model specifications
Year of publication: |
2007
|
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Authors: | Haaijer, Rinus ; Wedel, Michel |
Published in: |
Conjoint measurement : methods and applications. - Berlin : Springer, ISBN 3-540-71403-0. - 2007, p. 199-229
|
Subject: | Conjoint-Analyse | Conjoint analysis | Experiment | Theorie | Theory |
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