Conjoint Measurement : Methods and Applications

edited by Anders Gustafsson, Andreas Herrmann, Frank Huber

This fascinating book covers all the recent developments in conjoint analysis. Leading scientists present different aspects of the theory and applications of this technique. A wide variety of models, techniques, and applications are discussed, including normative models that maximize return, extension of choice-based conjoint simulations, latent class, hierarchical Bayes modeling, new choice simulators, and normative models for representing competitive actions and reactions (based on game theory).

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Year of publication:	2007 ; Fourth Edition
Other Persons:	Gustafsson, Anders (contributor) ; Herrmann, Andreas (contributor) ; Huber, Frank (contributor)
Publisher:	Berlin, Heidelberg : Springer-Verlag Berlin Heidelberg
Subject:	Conjoint-Analyse \| Conjoint analysis \| Marktforschung \| Market research \| Theorie \| Theory \| Conjoint Measurement
Description of contents:	Table of Contents [swbplus.bsz-bw.de] ; Description [swbplus.bsz-bw.de]

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Extent:	Online-Ressource (VII, 373 p. 39 illus, digital)
Series:	SpringerLink / Bücher
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Aufsatzsammlung
Language:	English
Notes:	Literaturangaben Front Matter; Conjoint Analysis as an Instrument of Market Research Practice; Measurement of Price Effects with Conjoint Analysis: Separating Informational and Allocative Effects of Price; Market Simulation Using a Probabilistic Ideal Vector Model for Conjoint Data; A Comparison of Conjoint Measurement with Self-Explicated Approaches; Non-geometric Plackett-Burman Designs in Conjoint Analysis; On the Influence of the Evaluation Methods in Conjoint Design - Some Empirical Results; Evolutionary Conjoint; The Value of Extent-of-Preference Information in Choice-Based Conjoint Analysis A Multi-trait Multi-method Validity Test of Partworth EstimatesConjoint Preference Elicitation Methods in the Broader Context of Random Utility Theory Preference Elicitation Methods; Conjoint Choice Experiments: General Characteristics and Alternative Model Specifications; Optimization-Based and Machine-Learning Methods for Conjoint Analysis: Estimation and Question Design; The Combinatorial Structure of Polyhedral Choice Based Conjoint Analysis; Using Conjoint Choice Experiments to Model Consumer Choices of Product Component Packages; Latent Class Models for Conjoint Analysis A Generalized Normative Segmentation Methodology Employing Conjoint AnalysisDealing with Product Similarity in Conjoint Simulations; Sales Forecasting with Conjoint Analysis by Addressing Its Key Assumptions with Sequential Game Theory and Macro-Flow Modeling; Back Matter
ISBN:	978-3-540-71404-0 ; 978-3-540-71403-3
Other identifiers:	10.1007/978-3-540-71404-0 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10013520717