Connecting boomers with financial services
Joan Seamster
| Year of publication: |
2003
|
|---|---|
| Authors: | Seamster, Joan |
| Published in: |
After fifty : how the baby boom will redefine the mature market ; travel & leisure, fast food, apparel/retail, technology, health, financial services. - Ithaca, NY : Paramount Market Publ., ISBN 0-9725290-2-0. - 2003, p. 149-163
|
| Subject: | Ältere Menschen | Elderly people | Zielgruppe | Target group | Anlageverhalten | Behavioural finance | Finanzdienstleistung | Financial services | Marketing | USA | United States |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003671844