Connecting brand equity, brand economies, and brand value
Year of publication: |
2004
|
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Authors: | Haigh, David |
Published in: |
Financial times handbook of management. - London : Pearson/Financial Times Prentice Hall, ISBN 0-273-67584-2. - 2004, p. 408-419
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Subject: | Markenimage | Brand image | Markenführung | Brand management | Markenartikel | Brand |
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