Connecting ethnography to the business of innovation
Year of publication: |
November-December 2016
|
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Authors: | Meyer, Marc H. ; Crane, Frederick G. ; Lee, Chaewon |
Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 222663-7. - Vol. 59.2016, 6, p. 699-711
|
Subject: | Innovation | Ethnography | New product development | Innovation teams | Customer insight | Innovationsmanagement | Innovation management | Ethnologie | Ethnology | Produktentwicklung | Arbeitsgruppe | Team | Marktforschung | Market research |
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