Connecting the base of the pyramid to global markets through e-commerce : a case study of BAIF (India)
Raji Ajwani-Ramchandani
| Year of publication: |
[2017]
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|---|---|
| Authors: | Ajwani-Ramchandani, Raji |
| Published in: |
International business strategy : perspectives on implementation in emerging markets. - London : Palgrave Macmillan, ISBN 978-1-137-54466-7. - 2017, p. 441-465
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| Subject: | Base of the pyramid | Nichtregierungsorganisation | Non-governmental organization | Online-Handel | Online retailing | Indien | India |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1057/978-1-137-54468-1_20 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011580027