Connecting the dots : a bibliometric analysis on the consumer innovation - decision process
Year of publication: |
2022
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Authors: | Millemann, Jan Andre ; De Waal, Gerrit A. ; Maritz, Alex |
Published in: |
International journal of innovation management : IJIM. - Singapore : World Scientific Publ., ISSN 1363-9196, ZDB-ID 2027717-9. - Vol. 26.2022, 4, Art.-No. 2250031, p. 1-28
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Subject: | Innovation | decision making | consumer behaviour | innovation adoption | Konsumentenverhalten | Consumer behaviour | Innovationsmanagement | Innovation management | Entscheidung | Decision | Innovationsdiffusion | Innovation diffusion | Bibliometrie | Bibliometrics |
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Methods for reducing buyer perceived risk related to the adoption of technological innovations
Patala, Samuli, (2014)
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Brugere, Cecile, (2021)
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Uhrich, Sebastian, (2022)
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Eager, Bronwyn, (2022)
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Innovation education programs : toward a conceptual framework
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Investigating determinants of brand extension success in a fit and a non-fit scenario
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