Connecting the dots between brand experience and brand loyalty : the mediating role of brand personality and brand relationships
Year of publication: |
2014
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Authors: | Ramaseshan, B. ; Stein, Alisha |
Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 21.2014, 7/8, p. 664-683
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Subject: | brand experience | brand personality | brand relationships | purchase brand loyalty | attiduinal brand loyalty | Markenimage | Brand image | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Beziehungsmarketing | Relationship marketing | Markentreue | Brand loyalty | Kundenbindung | Customer retention |
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