Connecting with consumers using ubiquitous technology : a new model to forecast consumer reaction
Year of publication: |
2020
|
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Authors: | Margulis, Anna ; Boeck, Harold ; Laroche, Michel |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 121.2020, p. 448-460
|
Subject: | Consumer reactions | Interactive marketing | Multi-group analysis | RFID | Technology adoption | Ubiquitous technology | Konsumentenverhalten | Consumer behaviour | Innovationsakzeptanz | Innovation adoption | Mobilkommunikation | Mobile communications | Technischer Fortschritt | Technological change | Innovationsdiffusion | Innovation diffusion |
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