Connecting with consumers via live buzz marketing : public perceptions and the role of ethical ideology
Year of publication: |
April 2015
|
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Authors: | Kimmel, Allan J. |
Published in: |
Business ethics : a European review. - Chichester : John Wiley & Sons Ltd, ISSN 0962-8770, ZDB-ID 1150887-5. - Vol. 24.2015, 2, p. 205-220
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Subject: | Buzz marketing | Marketingmanagement | Marketing management | Unternehmensethik | Business ethics |
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