Conséquences anticipées et comportements face au risque dans la pensée économique de Jeremy Bentham

In this article, we study the motives which drive an entrepreneur to innovate according to Jeremy Bentham [1748-1832]. We show that the innovator, called at this time the projector, can be considered through the prism of the theory of expected utility, but not as a risk-lover: it is not the game and the risk that is attached to the innovation which attracts the projector, but, besides the pleasure associated to the profit, we shall note the importance of the pleasure to realize a project. Classification JEL : B190, B310, D810, M130