Consequences of customer loyalty to the loyalty program and to the company
Year of publication: |
2012
|
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Authors: | Evanschitzky, Heiner ; Ramaseshan, B. ; Woisetschläger, David ; Richelsen, Verena ; Blut, Markus |
Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 40.2012, 5, p. 625-638
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Subject: | Beziehungsmarketing | Relationship marketing | Kundenbindungsprogramm | Loyalty program | Konsumentenverhalten | Consumer behaviour |
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