Consequences of multigenerational services adoption behavior : global client engagement
Ashish Sood, Shaphali Gupta, and V. Kumar
| Year of publication: |
2023
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|---|---|
| Authors: | Sood, Ashish ; Gupta, Shaphali ; Kumar, Vikas |
| Published in: |
Journal of international marketing. - London : Sage Publishing, ISSN 1547-7215, ZDB-ID 2070132-9. - Vol. 31.2023, 2, p. 43-63
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| Subject: | client engagement | developed and emerging countries | multigenerational adoption time | multigenerational breadth | multigenerational depth | multigenerational services |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1069031X231151659 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014294040