Considerações sobre a Relação Demanda-Inovação em um Modelo Evolucionário

This work aims to study the relationship among heterogeneity of demand and innovation taken by firms. Through the contributions of previous works – Valente (2008) and Valente (2012) – it is intended show how the influence of heterogeneous consumers regarding its perceptions, tolerances and preferences can modify market results – specifically on market share – of firms seeking innovation. The results show that can be relevant a better consideration of the “demand side” in “supply side” analysis, mainly the ones that consider technological change, as in evolutionary models.