Considerations on the Study of Consumption and Consumers' Behaviour

This paper presents some considerations for identifying and quantifying the factors that trigger consumer behaviour for goods and services (according to motivational research, along with needs, there is a number of other internal variables that influence the manifestation of a certain type of consumer behaviour). Based on these main objectives, the study highlights the appropriate application forms and research methods.

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Year of publication:	2013
Authors:	Putz, Ecaterina
Published in:	Quaestus Multidisciplinary Research Journal. - Facultatea de Management Turistic si Comercial Timişoara. - Vol. 1.2013, 2, p. 56-62
Publisher:	Facultatea de Management Turistic si Comercial Timişoara
Subject:	Need \| request \| consumption \| consumer behaviour \| motivational research

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Extent:	application/pdf text/html
Type of publication:	Article
Source:	RePEc - Research Papers in Economics

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