Considering a marketing degree? : student perceptions of general versus specialized majors
Year of publication: |
2022
|
---|---|
Authors: | Atkin, JoAnn L. ; Bowie, Anthony Alland ; Cowley, Scott ; Eckert, James A. ; Ferrin, Bruce G. ; Harrison, Robert L. ; Lancendorfer, Karen M. ; Luqmani, Mushtaq ; Luqmani, Zahida ; Thaweephan Leingpibul ; Mumuni, Alhassan G. ; O'Reilly, Kelley ; Quraeshi, Zahir A. ; Samples, Robert G. ; Veeck, Ann ; Xie, Hu ; Zondag, Marcellis M. |
Published in: |
Journal of marketing education : JME. - Thousand Oaks, Calif. : Sage, ISSN 1552-6550, ZDB-ID 2020298-2. - Vol. 44.2022, 1, p. 85-99
|
Subject: | higher education | major recruitment | major selection | marketing advising | specialized major | university enrollment | Hochschule | Higher education institution | Studierende | Students | Studium | University education | Bildungsverhalten | Educational behaviour |
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