Considering adoption: Towards a consumption-oriented approach to innovation

What are the forces that shape the adoption of innovations? This question has been sidelined in a largely production-centric literature on the economic geography of innovation. Inspired by Weber’s dual concern with procurement and distribution activities in the location of industry, this paper examines the new nature of distances products must overcome en route to the market, and the resources that are necessary to do this successfully. Building on findings in sociology, this paper suggest a consumption-centric perspective and future research on innovation in the knowledge-based economy, which foregrounds the significance of actors that are able to validate new products.