Considering "familiness" in market orientations and success : a resource-based view
Year of publication: |
2008
|
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Authors: | Tokarczyk, John ; Hansen, Eric ; Green, Mark T. ; Down, Jon |
Published in: |
Culturally-sensitive models of family business in Anglo region : a compendium using the globe paradigm. - Hyderabad : Icfai Univ. Pr., ISBN 81-314-0899-X. - 2008, p. 214-236
|
Subject: | Familienunternehmen | Family business | Ressourcenorientierter Ansatz | Resource-based view | Wettbewerbsvorteil | Competitive advantage | Beziehungsmarketing | Relationship marketing | Marketingmanagement | Marketing management | USA | United States |
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