Construal based marketing tactics for high quality versus low price market segments
Year of publication: |
2015
|
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Authors: | Love, Edwin ; Okada, Erica Mina |
Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 24.2015, 2, p. 172-181
|
Subject: | Construal theory | High quality | Low price | Primary features | Product positioning | Secondary features | Markt | Market | Marketing |
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