Construal-level mind-sets and the perceived validity of marketing claims
Year of publication: |
2012
|
---|---|
Authors: | Wright, Scott ; Manolis, Chris ; Brown, Drew ; Guo, Xiaoning ; Dinsmore, John ; Chiu, C.-Y. ; Kardes, Frank |
Published in: |
Marketing Letters. - Springer. - Vol. 23.2012, 1, p. 253-261
|
Publisher: |
Springer |
Subject: | Construal-level theory | Mind-sets | Truth ratings |
-
Lambrechts, Wim, (2019)
-
Winterich, Karen Page, (2015)
-
Construal levels and moral judgment: Some complications
Gong, Han, (2012)
- More ...
-
Construal-level mind-sets and the perceived validity of marketing claims
Wright, Scott, (2012)
-
Recession, financial hardship, and ethical judgment : do tough times beget tough judges?
Dinsmore, John, (2012)
-
Chiu, C.-Y., (2003)
- More ...