Constructing bundled offers for airline customer
Manini Madireddy, Ramasubramanian Sundararajan, Goda Doreswamy, Meisam Hejazi Nia and Amod Mital
| Year of publication: |
December 2017
|
|---|---|
| Authors: | Madireddy, Manini ; Sundararajan, Ramasubramanian ; Doreswamy, Goda ; Nia, Meisam Hejazi ; Mital, Amod |
| Published in: |
Journal of revenue and pricing management. - Basingstoke : Palgrave Macmillan, ISSN 1476-6930, ZDB-ID 2114191-5. - Vol. 16.2017, 6, p. 532-552
|
| Subject: | customer-centric retailing | product bundling | price testing | revenue management | Leistungsbündel | Bundling strategy | Revenue-Management | Revenue management | Preismanagement | Pricing strategy | Fluggesellschaft | Airline | Beziehungsmarketing | Relationship marketing | Preisdifferenzierung | Price discrimination | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Konferenzbeitrag ; Conference paper ; Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41272-017-0096-y [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011854170