Construction of a tool for destination branding : the case of Seven Sisters of India
Year of publication: |
2009
|
---|---|
Authors: | Krishnan, Omkumar ; Nafees, Lubna |
Published in: |
Brand research : [an outcome of the second International Conference on Brand Management]. - New Delhi : Macmillan Publ. India, ISBN 0-230-32870-9. - 2009, p. 94-112
|
Subject: | Standortmarketing | Place marketing | Markenführung | Brand management | Tourismusmarketing | Tourism marketing | Indien | India |
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