Construing loyalty through brand experience : the mediating role of brand relationship quality
Year of publication: |
2014
|
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Authors: | Francisco-Maffezzolli, Eliane Cristine ; Semprebon, Elder ; Muller Prado, Paulo Henrique |
Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 21.2014, 5, p. 446-459
|
Subject: | brand experience | brand relationship quality | brand loyalty | Beziehungsmarketing | Relationship marketing | Markenführung | Brand management | Markenartikel | Brand | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Markentreue | Brand loyalty |
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