Consumer Acceptability of Brand Extensions : The Role of Brand Reputation and Perceived Similarity
Year of publication: |
2015
|
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Authors: | Ragel, Victoria Rosanna |
Other Persons: | Evangeline, S.J. (contributor) |
Publisher: |
[2015]: [S.l.] : SSRN |
Subject: | Konsumentenverhalten | Consumer behaviour | Markentransfer | Brand extension | Markenimage | Brand image | Markenführung | Brand management | Reputation |
Description of contents: | Abstract [papers.ssrn.com] |
Extent: | 1 Online-Ressource |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: The IUP Journal of Brand Management, Vol. XII, No. 3, September 2015, pp. 18-29 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments December 9, 2015 erstellt Volltext nicht verfügbar |
Source: | ECONIS - Online Catalogue of the ZBW |
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