Consumer acceptance and market success: Wal-Mart in the UK and Germany
Year of publication: |
2009-11-11
|
---|---|
Authors: | Pioch, Elke ; Gerhard, Ulrike ; Fernie, John ; Arnold, Stephen J. |
Publisher: |
Emerald Group Publishing Ltd. |
Subject: | Consumer behaviour | Germany | International marketing | Retailing | United Kingdom |
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