CONSUMER ACCEPTANCE AND PREFERENCE FOR DIRECT MARKETING IN THE NORTHEAST
Year of publication: |
1984
|
---|---|
Authors: | Kezis, Alan S. ; Toensmeyer, Ulrich C. ; King, F. Richard ; Jack, Robert L. ; Kerr, Howard W. |
Published in: |
Journal of Food Distribution Research. - Food Distribution Research Society - FDRS. - Vol. 15.1984, 3
|
Publisher: |
Food Distribution Research Society - FDRS |
Subject: | Consumer/Household Economics | Marketing |
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