Consumer acceptance of m-wellbeing services : a social marketing perspective
Year of publication: |
2013
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Authors: | Schuster, Lisa Natalie ; Drennan, Judy ; Lings, Ian N. |
Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 47.2013, 9, p. 1439-1457
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Subject: | Social marketing | Consumer acceptance | Service | Self-service | Technology | Mental health | Young adults | Social Marketing | Konsumentenverhalten | Consumer behaviour | Innovationsakzeptanz | Innovation adoption | Selbstbedienung | Psychische Krankheit | Mental disorder | Jugendliche | Youth |
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