Consumer acceptance of self-service technologies : an ability–willingness model
Year of publication: |
2017
|
---|---|
Authors: | Wang, Cheng |
Published in: |
International journal of market research : JMRS ; the journal of the Market Research Society. - [London?] : Sage, ISSN 1470-7853, ZDB-ID 2006314-3. - Vol. 59.2017, 6, p. 787-802
|
Subject: | Konsumentenverhalten | Consumer behaviour | Selbstbedienung | Self-service | Innovationsakzeptanz | Innovation adoption |
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