Consumer acceptance of service bundles : an empirical investigation in the context of broadband triple play
Year of publication: |
2012
|
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Authors: | Schilke, Oliver ; Wirtz, Bernd W. |
Published in: |
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group. - Amsterdam : Elsevier, ISSN 0378-7206, ZDB-ID 432134-0. - Vol. 49.2012, 2, p. 81-88
|
Subject: | Triple play | Technology acceptance model | Information integration theory | Customer value | Innovation diffusion | Partial least squares (PLS) | Innovationsakzeptanz | Innovation adoption | Konsumentenverhalten | Consumer behaviour | Innovationsdiffusion | Partielle kleinste Quadrate | Partial least squares | Kundenwert | Leistungsbündel | Bundling strategy | Strukturgleichungsmodell | Structural equation model | Breitbandkommunikation | Broadband communications |
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