Consumer activity in social media : managerial approaches to consumers' social media behavior
Year of publication: |
2011
|
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Authors: | Heinonen, Kristina |
Published in: |
Journal of consumer behaviour : an international research review. - Chichester : Wiley, ISSN 1472-0817, ZDB-ID 2194377-1. - Vol. 10.2011, 6, p. 356-364
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Subject: | Social Web | Social web | Mediennutzung | Media usage | Marketingmanagement | Marketing management |
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