Consumer adoption of on-demand digital platforms : an integrated model
Tze-Yin Lim, Bibiana Chiu-Yiong Lim, Choi-Meng Leong, Ing Grace Phang, Weng Heng Foong
| Year of publication: |
2023
|
|---|---|
| Authors: | Lim, Tze-Yin ; Bibiana Chiu Yiong Lim ; Leong, Choi-Meng ; Phang, Ing Grace ; Foong, Weng Heng |
| Published in: |
Global business and organizational excellence : GBOE. - Hoboken, NJ : Wiley, ISSN 1932-2062, ZDB-ID 2322782-5. - Vol. 42.2023, 6, p. 75-88
|
| Subject: | electronic word of mouth | modified UTAUT model | on-demand digital platform | Social Web | Social web | Digitalisierung | Digitization | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Digitale Plattform | Digital platform | Netzwerkökonomik | Network economics | Gesundheitsvorsorge | Preventive care |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/joe.22210 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014324987