Consumer adoption of online collaborative customer co-design
Jihyeong Son, Amrut Sadachar, Srikant Manchiraju, Ann Marie Fiore and Linda S. Niehm
Year of publication: |
2012
|
---|---|
Authors: | Son, Jihyeong ; Sadachar, Amrut ; Manchiraju, Srikant ; Fiore, Ann Marie ; Niehm, Linda S. |
Published in: |
Journal of research in interactive marketing : interactive marketing and computer-mediated communication. - Bingley : Emerald, ISSN 2040-7122, ZDB-ID 25516620. - Vol. 6.2012, 3, p. 180-197
|
Saved in:
Saved in favorites
Similar items by person
-
Consumer adoption of online collaborative customer co-design
Son, Jihyeong, (2012)
-
Fiore, Ann Marie, (2015)
-
Fiore, Ann Marie, (2015)
- More ...