Consumer animosity and product choice : might price make a difference?
Year of publication: |
2012
|
---|---|
Authors: | Cui, Annie Peng ; Wajda, Theresa A. ; Hu, Michael Y. |
Published in: |
The journal of consumer marketing. - Bingley : Emerald Publishing Limited, ISSN 0736-3761, ZDB-ID 630151-4. - Vol. 29.2012, 7, p. 494-506
|
Subject: | Kaufmotiv | Consumer motivation | Markenimage | Brand image | Herkunftsbezeichnung | Designation of origin | Zahlungsbereitschaftsanalyse | Willingness to pay | China |
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