Consumer animosity, economic hardship, and normative influence: How do they affect consumers' purchase intention?
Year of publication: |
2010
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Authors: | Huang, Yu-An ; Phau, Ian ; Lin, Chad |
Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 44.2010, 7 (1.1.), p. 909-938
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Saved in:
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