Consumer animosity in the global value chain: The effect of international production shifts on willingness to purchase hybrid products
Year of publication: |
2010
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Authors: | Funk, Charles A ; Arthurs, Jonathan D ; Treviño, Len J ; Joireman, Jeff |
Published in: |
Journal of international business studies : JIBS ; a publication of the Academy of International Business and the Western Business School. - Basingstoke, Hampshire : Palgrave Macmillan, ISSN 0047-2506, ZDB-ID 410609x. - Vol. 41.2010, 4 (30.5.), p. 639-652
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