Consumer attitude formation from eWOM : interplay between cognition and affect
Year of publication: |
2017
|
---|---|
Authors: | Kim, Jinsoo |
Published in: |
International journal of internet marketing and advertising : IJIMA. - Olney, Bucks. : Inderscience Enterprises, ISSN 1477-5212, ZDB-ID 2151676-5. - Vol. 11.2017, 4, p. 330-354
|
Subject: | ord-of-mouth | electronic word of mouth | eWOM | consumer | attitude | purchase intention | emotion | cognition | affect | consumer reviews | product reviews | ELM | elaboration likelihood model | product types | hedonic and functional products | involvement level | valence | experiment | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Emotion | Kognition | Cognition | Werbewirkung | Advertising effects |
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