Consumer attitudes and purchase intentions towards internet celebrity self-brands : an integrated view of congruence, brand authenticity and internet celebrity involvement
Timmy H. Tseng, Han-Yu Wang
| Year of publication: |
2023
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|---|---|
| Authors: | Tseng, Timmy H. ; Wang, Han-Yu |
| Published in: |
The journal of product & brand management. - Bingley : Emerald, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 32.2023, 6, p. 863-877
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| Subject: | Brand authenticity | Brand-consumer congruence | Internet celebrity involvement | Internet celebrity self-brands | Internet celebrity-brand congruence | Internet celebrity-consumer congruence | Electronic Commerce | E-commerce | Internet | Konsumentenverhalten | Consumer behaviour | Celebrity-Werbung | Celebrity endorsement | Markenimage | Brand image | Markenführung | Brand management | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JPBM-03-2022-3892 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014315455